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Pantone’s 2026 Color of the Year is visual tofu
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Hershey’s innovation lab just created its own Dubai chocolate bar
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Visa’s next World Cup move: Soccer-themed art
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Meta hires away Apple’s top design exec
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Spotify Wrapped’s genius marketing taps into individuality and belonging
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People love this company’s automatic espresso machines. Can these new accessories make it an everything coffee brand?
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Spotify Wrapped 2025 goes ‘analog’ in the age of AI
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Chanel’s new artistic director stages runway show in this quintessentially New York City location
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Route 66 is about to turn 100—but you’ve never seen it like this
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Generic brands are so fancy now that even rich people want to buy them
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China is building the world’s first nuclear-proof floating island. That’s not good news for the U.S.
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Prada seals $1.4 billion deal to purchase fashion rival Versace
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These 5 parent companies built big marketing moments around their brands
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How we chose the 2025 Brands That Matter
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Meet 8 long-lasting brands proving that old doesn’t mean old-fashioned
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These young brands are already finding solid footing with their fans
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These 5 brands’ staying power is built on how well they know their customers—and themselves
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These brands have been around for more than a decade. They’re just getting started.
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These 4 global brands pushed their message across borders
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How GoodRx, Texas A&M, and 2 other brands are setting examples for U.S.-based companies
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Meet the 10 CMOs leading brands in culture and business results
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These 8 brands proved that everyday products can still get people excited
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How these 6 brands tapped into the passion fans have for everything from period dramas to women’s sports
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From Bad Bunny’s Calvins to A’ja Wilson’s sneakers, these fashion brands shone in 2025
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These 15 food and beverage brands found their fans—using buzzy content and IRL activations
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From sex toys to cancer screenings, these 6 brands got people to care about their health
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Meet 6 successful media brands using events and content to build cultural impact
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These 9 skincare brands are standing out with buzzy products—and armies of influencers
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Meet 8 tech brands getting creative about engagement
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How Amtrak, Intrepid Travel, and 2 other brands got people off their couches
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