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What I discovered at Stanford’s d.school’s unusual workshop DesignMarketingLab. 11월 21일
Lint rollers in lockdown: Is California overreacting? DesignMarketingLab. 11월 18일
When a classroom feels like a movie theater DesignMarketingLab. 11월 16일
Rethinking ‘experience’: What my visit to Google Visitor Experience taught me DesignMarketingLab. 11월 13일
Beyond K-Pop: How the Korean Wave is shaping contemporary art DesignMarketingLab. 11월 11일
How salon-style displays enrich the art viewing experience DesignMarketingLab. 11월 9일
Voting at Stanford: A glimpse into the democracy day DesignMarketingLab. 11월 6일
How IDEO pushes boundaries of design thinking: B2B and generative AI DesignMarketingLab. 11월 5일
Bridging theory and practice: My CSULB talk on consumer-centric design DesignMarketingLab. 10월 30일
In-N-Out’s nostalgia drives a unique experience DesignMarketingLab. 10월 28일
Postcards without stamps: How retailers miss simple customer needs DesignMarketingLab. 10월 24일
From push to wave: How California crosswalks adapt to post-pandemic needs DesignMarketingLab. 10월 20일
Psychology behind dynamic toll pricing in California DesignMarketingLab. 10월 18일
The power of defaults: How DMV’s organ donation question shapes decisions DesignMarketingLab. 10월 12일
Vintage speakers that do not play: The art of deception in cafe design DesignMarketingLab. 10월 7일
The authenticity challenge: Tim Hortons’ misstep in Korea DesignMarketingLab. 9월 30일
Broken windows theory: How to motivate citizens to keep their neighborhood clean DesignMarketingLab. 9월 24일
Adult coloring books are crucial hotel amenities DesignMarketingLab. 9월 18일
How to unlock human potential by merging behavioral science and AI? DesignMarketingLab. 9월 12일
Customer activities differ across industries DesignMarketingLab. 5월 23일
Interpret Voice of the Customer (VoC) from a customer’s perspective DesignMarketingLab. 4월 4일
Lonely college students like human-like products DesignMarketingLab. 3월 7일
Bundle multiple products in a human-centered way DesignMarketingLab. 12월 13일
Take a deep dive into customer experience with a behavioral lens DesignMarketingLab. 11월 21일
DEO (Design Executive Officer) differs from CEO (Chief Executive Officer) DesignMarketingLab. 10월 17일
Orderly spaces can promote impulse buying DesignMarketingLab. 8월 10일
People choose an aesthetic pen when exposed to a sexual image DesignMarketingLab. 8월 10일
Designers should borrow insights from behavioral economics DesignMarketingLab. 7월 17일
Artists anthropomorphize differently than designers or marketers do DesignMarketingLab. 4월 30일
When AI tries to be a logo designer… and fails DesignMarketingLab. 4월 20일

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